Beyond for Del Taco
WE INTRODUCED BEYOND TACOS USING REAL DEL TACO EMPLOYEES. THEY SOLD 2 MILLION TACOS IN A COUPLE OF MONTHS.
And, we even tweeted at McDonald’s, telling them to step their game up while the world was watching.
Peta loved it. So did the people at Del Taco. So they asked us to help launch the Beyond Burrito.